About Us
PGA TOUR Superstore is the world’s leading retailer for golf, tennis, and pickleball equipment, apparel and accessories – offering something for everyone, whether you are a beginner or a seasoned pro.
We are pros and fans of the game who have a passion for the sport and want to share that love with others. From novice to professional, improvement and the enjoyment that comes with it is what drives us forward.
‘The fact that we get to help people enjoy the game of golf. It’s really that simple and what makes each day feel like it' easy to make an impact on someone.’
– PGATSS Associate
Our History
The origin of PGA TOUR Superstore beings in Myrtle Beach, SC in the late 60s. It is there that the iconic Martin’s Golf & Tennis Superstore operated for more than 40 years as the first off-course specialty golf and tennis retailer in the country. If you were traveling to Myrtle Beach to golf, Martin's was the first place you always stopped. Fast forward to 2004, when the Golf & Tennis Pro Shop acquired Martin’s and rebranded to PGA TOUR Superstore. The new company became the PGA TOUR’s exclusive partner for off-course/off-airport golf retailing with the mutual vision of establishing PGA TOUR Superstores across the country.
In 2010, retailing legend and co-founder of The Home Depot, Arthur M. Blank acquired the company as part of his AMB Sport & Entertainment (Atlanta Falcons, Atlanta United Soccer Club, Mercedes-Benz Stadium, Atlanta Drive Golf Club, AMB West and Arthur M. Blank Family Foundation) organization. Since then the company has been on an accelerated strategic growth trajectory that is not only the first off-course specialty golf retailer but now the biggest.
Today, PGA TOUR Superstore brick-and-mortar footprint extends to more than half the states in the U.S., along with a vibrant e-commerce store that ships worldwide.
The rest of the story is still being written as we continue to open new stores and affirm our commitment to help grow the game.
Our Vision
To be the premier golf retailer in the world, focused on growing the game and inspiring people to play their best.
Community Relations
We recognize that the well-being of business cannot be separated from the well-being of society. Join in our ongoing efforts to give back through time, talents, labor and financial commitment.
Every day our Associates are inspired to undertake initiatives that make unique contributions to the neighborhoods and the communities in which we operate.
Community Caddies
Helping out with even the smallest tasks can make a real difference to the lives and organizations in need.
Without volunteers, many services and events Associates enjoy in their communities would potentially not be available. Spending time helping out at local shelters, food banks, parks and recreations areas provide an important service for the organizations and beneficiaries they are assisting.
First Tee
For more than a decade, PGA TOUR Superstore and the Arthur M. Blank Family Foundation have championed First Tee’s mission through charitable and in-kind donations across the country from reaching approximately 260,000 students PGA TOUR Superstore markets in 2011 to nearly three million young people today.
In partnership with the First Tee, each year we host 40 teens at West Creek Ranch, an intimate setting in Montana for leadership development, community building, inspiration and connection owned by PGA TOUR Superstore chairman and First Tee board member, Arthur M. Blank. Over the course of the Summit, teens learn about leadership and explore their own strengths and values during two week-long Summits, which feature guest speakers, leadership training and outdoor activities.
We also partner with the First Tee to host our Leadership Academy, which features workshops on cultivating authentic relationships, developing a winning culture and more. The Academy takes place at various venues across the Atlanta area, including Atlanta Falcons Flowery Branch, Atlanta United Training Ground, Mercedes-Benz Stadium, Georgia Institute of Technology, the Bobby Jones Golf Club and the National Center for Civil and Human Rights.
Community Grants
Giving Back to Others is not simply one of our core values, it’s an underlying principle that helps us build meaningful relationships with the people and communities we serve. This year, to support those efforts and recognizing that the growth of our company is tied to our in-market relationships, we once again activated our Community Fund Grant Program for store and Store Support Center Associates to be actively involved in serving nonprofit groups in the local communities where PGA TOUR Superstores operate.
From women and children support groups to organizations committed to helping military veterans and their families, people with disabilities, athletic programs, first responders, disaster relief and animal rescue groups; the diverse list of impacted organizations shows just how board our impact in our communities have been.
These grants are in addition to our annual charitable giving to the First Tee.
Veterans Golf Association (VGA)
Recently we teamed up with the VGA for a campaign for their membership. The Veterans Golfers Association started as an idea amongst wounded veterans at Walter Reed Hospital in Washington, DC. Today, headquartered in Pinehurst, NC, the VGA is dedicated to enriching the lives of Veterans and their family members through support, camaraderie and sportsmanship of golf. Annually, the VGA hosts more than 1,300 local tournaments across the country.
Play Yellow
Last year across our stores we helped to raise $100,000 dollars for Children’s Miracle Network Hospitals through the nonprofit organization founded by Jack and Barabara Nicklaus, Play Yellow. The monies by PGA TOUR Superstore helped to raise impacted 35 Children’s Miracle Network Hospitals across the country.
Core Values
Ultimately, our ability to create value – for our business, our Customers, Our Associates and the communities we serve – depends on our values. More important than our financial success is the way we achieve it: by embracing and living our value and by using them to drive decision making for our business.
We recognize that the well-being of business cannot be separated from the well-being of society. Join in our ongoing efforts to give back through time, talents, labor and financial commitment.
Our Core Values
- Put People First
- Include Everyone
- Lead by Example
- Listen and Respond
- Innovate Continuously
- Give Back to Others
‘A company can touch Customers’ hearts, minds and spirits with great service and, in the process, give Associates the feeling that there’s a purpose to what they’re doing. They’re not just engaging in a transaction; they are building a relationship.’
- Arthur M. Blank, Chairman and Owner, PGA TOUR Superstore
(source: Good Company page 14)