With MAVRIK Callaway invested in a new and more powerful supercomputer, which significantly advanced our understanding of A.I. and Machine Learning. And they discovered how to apply A.I. to make smarter and wider-ranging performance improvements in the face and throughout the clubhead. The incredible innovations in these metal woods are led by a new Flash Face SS20 architecture, with a thinner face and more expansive area that delivers ultra-fast ball speeds. The supercomputer operated for weeks, through thousands of virtual prototypes, until it arrived with a completely new face architecture, created to specifically work with the head of each MAVRIK metal wood.
Callaway’s R&D team also took MAVRIK thinking well beyond the club face, using A.I. to help tune the acoustics of the head. Specifically, they used A.I. to optimize the internal structure and position of numerous ribs to create an immensely satisfying sound and feel.
Last year Callaway introduced A.I. for the first time, with Flash Face Technology in their Epic Flash Driver. Now they have substantially increased our investment in super computing, Artificial Intelligence, and Machine Learning. All of these meaningful advancements and applications have allowed us to use A.I. for the first time ever in an iron.
MAVRIK Irons feature a new Flash Face Cup with A.I. to create a sophisticated face architecture for every loft, an engineering feat that’s never been seen in the golf industry. By implementing a different Flash Face architecture for each iron, they’ve created a significant boost in ball speed and increased spin robustness off of every club in the set.
Callaway also included their proprietary urethane microspheres, their premium technology that creates unmatched feel and incredible speed. Over one million microspheres are strategically placed into each clubhead to absorb unwanted vibration while maximizing COR. With this design, Callaway can provide pure feel and consistent distance performance throughout the set.