About Us
PGA TOUR Superstore is the world’s leading golf retailer for equipment, apparel and accessories – offering something for everyone, whether you are a beginner or a seasoned pro.
‘A company can touch Customers’ hearts, minds and spirits with great service and, in the process, give Associates the feeling that there’s a purpose to what they’re doing. They’re not just engaging in a transaction; they are building a relationship.’
- Arthur M. Blank, Chairman and Owner, PGA TOUR Superstore
(source: Good Company page 14)
Our History
The origin of PGA TOUR Superstore beings in Myrtle Beach, SC in the late 60s. It is there that the iconic Martin’s Golf & Tennis Superstore operated for more than 40 years as the first off-course specialty golf and tennis retailer in the country. If you were traveling to Myrtle Beach to golf, Martin's was the first place you always stopped. Fast forward to 2004, when the Golf & Tennis Pro Shop acquired Martin’s and rebranded to PGA TOUR Superstore. The new company became the PGA TOUR’s exclusive partner for off-course/off-airport golf retailing with the mutual vision of establishing PGA TOUR Superstores across the country.
In 2010, retailing legend and co-founder of The Home Depot, Arthur M. Blank acquired the company as part of his AMB Sport & Entertainment (Atlanta Falcons, Atlanta United Soccer Club, Mercedes-Benz Stadium, Atlanta Drive Golf Club, AMB West and Arthur M. Blank Family Foundation) organization. Since then the company has been on an accelerated strategic growth trajectory that is not only the first off-course specialty golf retailer but now the biggest.
Today, PGA TOUR Superstore brick-and-mortar footprint extends to more than half the states in the U.S., along with a vibrant e-commerce store that ships worldwide.
The rest of the story is still being written as we continue to open new stores and affirm our commitment to help grow the game.
Core Values
Ultimately, our ability to create value – for our business, our Customers, Our Associates and the communities we serve – depends on our values. More important than our financial success is the way we achieve it: by embracing and living our core values and by using them to drive decision-making for our business.
We recognize that the well-being of business cannot be separated from the well-being of society. Join in our ongoing efforts to give back through time, talents, labor and financial commitment.
Our Core Values
- Put People First
- Include Everyone
- Lead by Example
- Listen and Respond
- Innovate Continuously
- Give Back to Others
Our Vision
To be the premier golf retailer in the world, focused on growing the game and inspiring people to play their best.
Community Relations
We believe the strength of our business is rooted in the strength of our communities. That is why we are committed to Giving Back through our time, our talents, and our resources.
We encourage our Associates to go beyond their daily roles and make a meaningful impact in the places we call home. Whether supporting local shelters, children’s hospitals, food banks, or community spaces, every effort helps build stronger, more vibrant communities for everyone.
Community Caddies
Helping out with even the smallest tasks can make a real difference to the lives and organizations in need.
Without volunteers, many services and events Associates enjoy in their communities would potentially not be available. Spending time helping out at local shelters, food banks, parks and recreations areas provide an important service for the organizations and beneficiaries they are assisting.
First Tee
For more than a decade, PGA TOUR Superstore and the Arthur M. Blank Family Foundation have championed the mission of First Tee growing from reaching approximately 260,000 youth in 2011 to nearly three million young people today.
Building on this impact, we are proud to support First Tee through a landmark $10 million grant, helping shape the leaders of tomorrow who return to their communities to serve, support, and uplift others.
Together, we are committed to developing young people with confidence, character, and leadership skills both on and off the course.
This support helps power:
- Annual Chapter Grants reaching First Tee programs in PGA TOUR Superstore communities
- Annual Leadership Series led by our General Managers in store markets across the country, connecting teens with mentors and career exploration opportunities
- Annual Leadership Summit at West Creek Ranch, Montana where the top 40 participants from the Leadership Series are selected take part in an week-long leadership experience
Community Grants
Giving Back to Others is more than a core value. It is a guiding principle that shapes how we build meaningful relationships across the country.
Through our Community Fund Grant Program, we empower our Associates to take an active, grassroots role in supporting small nonprofit organizations making an impact. This program is built to put resources directly into the hands of our teams so they can respond to real needs where they live and work.
From organizations supporting women and children, to those serving military veterans and their families, individuals with disabilities, youth programs, first responders, disaster relief efforts, and animal rescue groups, our giving reflects a wide range of needs and the commitment of our Associates to meet them.
Through this hands-on, local approach, we are proud to help strengthen neighborhoods, support essential services, and make a meaningful difference close to home.
PGA of America REACH Foundation Partnership
PGA TOUR Superstore and the Arthur M. Blank Family Foundation are proud to support the PGA of America REACH Foundation through a $7.6 million, three-year grant announced in 2026. This investment expands access to the game of golf for youth, veterans, and active-duty service members across the country.
This grant builds on a shared commitment to remove barriers, create opportunity, and grow the game in underserved communities.
This support helps power:
- PGA Jr. League Scholarships providing 6,000 scholarships to remove financial barriers for young athletes
- PGA Opportunity Leagues launching 30 community-based leagues in underserved areas, providing free equipment, apparel, and access to golf courses
- PGA HOPE Expansion eliminating waiting lists and expanding programs that deliver free golf instruction and rehabilitation support for veterans, with plans to grow to 80 locations
Play Yellow
Through our annual Play Yellow Campaign, PGA TOUR Superstore partners with our customers to support Children’s Health through the Children’s Miracle Network Hospitals. This historic campaign is inspired by golf legend Jack Nicklaus and his commitment to helping children through his Play Yellow movement. The origin of Play Yellow traces back to Craig Smith, a young friend of the Nicklaus family who was diagnosed with Ewing sarcoma in 1968. Craig often wore a lucky yellow shirt while cheering Jack on, and the color yellow became a lasting symbol of their friendship and support, using golf as a force for good.
Each year from June 1 to July 11, customers can donate at checkout, and all money donated goes directly to the Children’s Miracle Network Hospital in their local area. Supported by PGA TOUR Superstore Associates and Customers, the campaign brings the spirit of golf into communities through generosity, energy, and shared purpose.
Last year, the campaign raised over $220,000 to help children and families in need.
