2024 British Open

This year’s British Open makes a noble return to Troon, South Ayrshire, Scotland for the 10^th time in 2024.  This year’s staff bag and accessories are laced in royalty and celebrate centuries-old traditions.

All Hail These Hallowed Grounds

The staff bag’s colors of purple, gold and white signify everything royal about this year’s venue.  It received Royal designation in 1978 as it celebrated its centenary.

Anyone that’s ever played the diabolical 8^th hole will appreciate the purple postage stamps with the number 8 found on the outside of the bag as well as on the inner linings of the pockets. 

The phrase Ailsa can be seen on the valuables pocket and the mallet putter headcover.  It was the phrase 1887 and 1889 British Open Champion, Willie Park, Jr. used to describe the postcard view from the 8^th tee of Ailsa rock that rises from the sea on the horizon. 

TaylorMade logos on the bag and headcovers are made from a flocking material that’s emblematic of the collars royalty have worn around their coats for centuries. 

Gold railroad tracks gilded with the number 11 are found on the back of the bag.  They celebrate one of the course’s most difficult holes that’s bordered by railroad tracks down the entire right side. 

The gold ring around the top of the bag is scripted with 152^nd to signify the 152^nd playing of the oldest championship in golf. 

A gold ring on the bottom of the bag boasts two serpents which are symbolic of the host venue’s seal. 

The Latin phrase Tam Arte Quam Marte found on the handle represents the venue’s motto which translates to As Much by Skill as by Strength.

The driver, 3-wood, 5-wood, hybrid, and putter headcovers are white on one side and gold on the other.  Crowns sit atop the TaylorMade logo and continue the royal theme.